Rise before the machines!

August - 2019
Rise before the machines!

                                                                                                                                                                                                                For Members only. For Private Circulation only.

Bombay Chartered Accountants’ Society

Harnessing Talent and Providing Quality Service

Thought Mailer                                                                       Vol. 10 1 No. 01 1 August 2019

CA Pritam Mahure

Rise before the machines!

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”

- Charles Darwin

Times are changing.

And. The. Pace. Of. Change. Is. Rapid.

In a week’s time, we are confronted with so-many changes in business and technological world, that it looks like a year passed-by!

We, as an individual or organisation, were never trained for such rapid pace of change.

All of us were raised for a predictable and slow-moving world.

Even our childhood stories were wrapped around the stable world.

For instance, we were told that a slow and steady turtle wins the race, than a fast rabbit!

So, effectively, we were told to be calm than being fast and restless!

However, life and business principles, which were relevant for the erstwhile predictable world, have started falling apart!

And now, rabbits are winning!

Technology disruption is shrinking the world and almost every industry is surrounded by turmoil!

Every day we are witnessing falling Goliaths (large organisations) and rising Davids (start-ups)!

Additionally, ‘uncertainty’ is becoming new certainty for businesses and individuals!

In this rapidly changing world, every day, businesses and individuals are trying to make sense of the present and the future and are struggling to remain relevant.

In such turbulent times, while we cannot control or slow-down the pace of ‘change’, earlier we recognise it, better our preparedness for future would be!

However, rather than preparing ourselves for the uncertain future, people and organisations appear to be more relaxed than worried! Don’t agree? Just observe how many people are busy on:
- Social media i.e. Facebook, Twitter, Snapchat, Instagram etc

- YouTube, Netflix and Amazon Prime!

It appears that people are finding comfort in escaping ‘reality’ through fictional online (and unreal) world, by either, creating contents (say on Facebook, Instagram etc) or consuming contents (say on YouTube, Netflix etc)!

We must remember what Jack Welch (thought leader and ex-CEO of GE) once mentioned “If the rate of change on the outside exceeds the rate of change on the in-side, then the end is near.”

Thus, the only solution to remain relevant for future appears to be to embrace the culture of ‘lifelong’ learning and exceed the change outside.

At present, literally, even to remain relevant, we may have to take re-birth, after every few months, by acquiring ‘new’ set of skills (than just incremental improve-ment of existing skills)!

So, rather than ‘Facebook’, its time to ‘face the book’, rather than ‘Linkedin’ its time to ‘link-within’! Rather than just worrying about the future, it’s time to act!

But time is running out.

So, rise before the machines do!

“Machine Intelligence is the last invention that the humanity will need to make.” Nick Bostorm


About: CA Pritam Mahure,

CA Pritam Mahure has authored ten books on Indian GST and Gulf VAT and ‘How to be Future Proof’. He is Leader of professional firm ‘Pritam Mahure and Associates’ which is advising clients located in India and Gulf. Pritam is a columnist for leading media houses such as Business Line, Asian Age, Business Standard, Deccan Herald, Economic Times and Times of Oman etc. He has addressed more than two hundred conferences on GST/ Gulf VAT in India, UAE, Oman, Bahrain and Kuwait for ICAI, CII, NACIN, ASSOCHAM, NASSCOM, MCCIA, DCCIA, BCCI, GCM etc. All his books are available on the internet and can be downloaded freely.

He can be contacted at : pritam.mahure@lawgical.in


Manish P. Sampat




Suhas S. Paranjpe




Hon. Secretaries

Mihir Sheth




Samir Kapadia




Hon. Treasurer

Abhay R. Mehta



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